Building Authority in Trauma-Informed Leadership Through Strategic SEO & Social Media

How Natalia Rachel’s platform achieved 3K new users, 96% site health, and 27.4K Instagram followers through comprehensive digital optimisation and strategic content promotion.

Services Provided

SEO Optimization, Social Media Marketing, Content Strategy & Analytics

Industry

Mental Health, Trauma-Informed Leadership & Somatic Therapy

Project Duration

1 Year

Contact Us

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What is Natalia Rachel?

Natalia Rachel is a comprehensive platform dedicated to trauma-informed leadership, somatic therapy, and relational healing. The platform serves mental health professionals, organizational leaders, and individuals seeking trauma-informed approaches through specialized training programs, mentorship opportunities, and educational content.

With our strategic digital marketing approach, Supreme Technologies transformed the platform’s online presence from a site plagued with over 2,000 technical errors to a high-performing website achieving 96% site health score, ranking in the top 10% of all websites. Through integrated SEO and social media strategies, we successfully promoted key initiatives including The Living Poetry Project, Trauma-Informed Leaders Group Mentorship, and specialized training modules.

Technologies Used

Analytics & Monitoring

Google Analytics 4, Google Search Console, Microsoft Clarity, Hotjar

Platform Management

Squarespace (CMS & Lead Tracking)

SEO Tools

SEMrush for technical audits and keyword optimization

Social Media Platforms

Instagram, Pinterest, Tumblr, Dribbble

Project Goals

Our comprehensive digital strategy focused on building sustainable growth and establishing authority in the trauma-informed leadership space:

Technical Excellence

Resolve over 2,000 website errors and achieve top-tier site health for optimal user experience and search engine performance.

User Growth & Engagement

Increase organic traffic and new user acquisition through strategic SEO optimization and content promotion.

Lead Generation

Drive qualified contact form submissions through improved search visibility and targeted content strategy.

Social Media Expansion

Grow follower base and engagement across multiple platforms, particularly Instagram and Pinterest.

Authority Building

Establish strong search engine presence for flagship programs including trauma-informed training modules and leadership mentorship.

Challenges We Faced

Site Health Crisis

The website initially suffered from over 2,000 critical errors affecting performance, user experience, and search rankings.

Low Organic Visibility

Limited search engine presence for key trauma-informed leadership and somatic therapy content hindered organic user acquisition.

Lead Generation Gaps

Insufficient conversion optimization resulted in missed opportunities to capture qualified leads interested in training programs.

Multi-Platform Management

Balancing technical SEO work while maintaining consistent social media growth across multiple platforms within tight timeframes.

Authority Building from Scratch

Establishing credibility and backlink profile in the competitive mental health and leadership development space required strategic off-page efforts.

Solution We Offered

Comprehensive Technical SEO Overhaul

Conducted in-depth site audits and systematically resolved all 2,000+ errors, achieving a remarkable 96% site health score. Implemented daily monitoring protocols using Google Search Console to maintain zero errors, with ongoing optimization of 659 warnings and 93 notices.

Strategic On-Page Optimization

Executed high-quality content optimization focusing on trauma-related keywords, refined meta tags and internal linking structure, and performed regular audits to ensure content aligned with search intent. Prioritised key pages, including trauma-and-fragmentation content, somatic therapy resources, and program landing pages.

Targeted Off-Page SEO Campaigns

Developed and executed multi-channel backlinking strategy including guest posting on high-authority mental health and leadership websites, strategic blog commenting on relevant industry platforms, PDF submissions to authoritative directories, and promotion of flagship programs through SEO-optimized content distribution.

Multi-Platform Social Media Growth

Managed consistent content promotion across Instagram (achieving 1.2K new followers in 2 months), Pinterest (growing from 0 to 17.7K audience with 19.8K impressions), Tumblr, and Dribbble. Focused on reel promotion strategy that significantly increased engagement and profile visibility.

The Result: Outstanding Digital Transformation

We delivered exceptional results: 22,000 active users (1,189% YoY growth), 1,349% organic traffic increase, and site health improved to 96% (top 10% globally). High-performing content pages achieved 6.3K-11.4K views with increases up to 1,672%. Social channels expanded significantly—Instagram reached 27K followers while Pinterest grew from zero to 17.7K audience with 199% more impressions, creating a powerful digital presence that consistently attracts and converts qualified audiences interested in trauma-informed leadership and somatic therapy.