About Case Study

About The Project

About The Project SoundCloud is renowned for its diverse music creator community and unique features that connect artists directly with their fans. Supreme Technologies collaborated with SoundCloud to tackle live track calculations, trend analysis, and track search accuracy challenges. The project involved front and backend development to address these issues and enhance user experience.

SoundCloud faced challenges in accurately calculating live playing tracks, determining trends, and improving the accuracy of track search results. These issues impacted user engagement, the discovery of new music, and the ability of music creators to monetize their content effectively. Our developers recognized the importance of resolving these challenges to maintain SoundCloud’s leading music and audio platform position.

Team Size

2 Developers

Project Type

Custom CRM Development

Project Duration

10 Weeks

Completed Date

20-12-2024

Following

Technologies Used

We leverage a powerful combination of modern tools and platforms to deliver high-performance, data-driven, and scalable digital solutions. Our technology stack focuses on analytics, platform efficiency, SEO optimization, and social media integration to ensure measurable growth and seamless user experiences.

Node JS

For building the full backend, automation engine, and API workflows.

MySQL

For structured data storage, syncing, and fast query performance.

React

For front-end interactions, dynamic dashboards, and real-time UI updates.

Our Approach

Solution We Offered

Fixing the Listen Chart

Our team of developers addressed issues with the listen chart on the dashboard, ensuring that it accurately reflected the number of live track plays. This involved analyzing the data flow and implementing necessary modifications to provide real-time and precise statistics to users.

Correcting Track Search Results

The team focused on enhancing the accuracy and usability of track search results on the dashboard. They refined the search algorithms to deliver more relevant and accurate results, improving the overall user experience. By fine-tuning the search functionality, users could easily find the specific tracks they were looking for.

Live Listen by Countries

We implemented the functionality to provide users real-time geographic data on live track plays. By leveraging location data, users could explore the popularity of tracks in different countries, gaining insights into global trends and music preferences.

UI Changes for Improved Experience

The team made significant UI changes to enhance the SoundCloud platform’s overall user experience and navigation. They focused on optimizing the layout, improving visual aesthetics, and streamlining user interactions to ensure a seamless and engaging music discovery journey.

Project Goals

01. Extensive Music Library

Offers a vast collection of music spanning multiple genres and artists.

Provides live track calculations, trend analysis, and smart search for an enhanced user experience.

Enables meaningful connections between creators and their audience, fostering a unique, personal bond.

Customizes suggestions and playlists based on user tastes and listening habits.

 

  • Extensive Music Library

Challenges We Faced

Live Playing Track Calculation

The existing system had difficulties accurately calculating the number of live-playing tracks, leading to discrepancies in track statistics and user engagement metrics.

Trend Analysis

The trend analysis feature required improvements to provide reliable and up-to-date data, enabling users to discover popular and trending music.

Track Search Accuracy

Users faced difficulty finding specific tracks due to inaccuracies in the search results. This impacted the overall user experience and hindered the platform’s usability.

Automation Timing & Workflow Dependencies

Coordinating bios, SMS/email alerts, and review requests across multiple APIs needed precise validation to avoid failures or duplicate sends.

Unified Campaign Insights

Different data formats from GoHighLevel and Power BI made it hard to combine marketing spend, conversions, and retention metrics into one dashboard

Unified Campaign Insights

Different data formats from GoHighLevel and Power BI made it hard to combine marketing spend, conversions, and retention metrics into one dashboard.

High Volume Communication Logging

Handling thousands of monthly emails, SMS logs, and technician events required a strong logging system to maintain performance and transparency.

Our Impact

The Result
Outstanding Digital Transformation

We delivered exceptional results: 22,000 active users (1,189% YoY growth), 1,349% organic traffic increase, and site health improved to 96% (top 10% globally). High-performing content pages achieved 6.3K-11.4K views with increases up to 1,672%. Social channels expanded significantly—Instagram reached 27K followers while Pinterest grew from zero to 17.7K audience with 199% more impressions, creating a powerful digital presence that consistently attracts and converts qualified audiences interested in trauma-informed leadership and somatic therapy.