About Case Study

About The Project

About The Project WeddingPuzzle is a web-based platform that provides a one-stop solution for couples to plan every aspect of their wedding.
It offers extensive services, including finding the perfect venue, catering options, florists, and professional photographers. Additionally, WeddingPuzzle allows users to build or find their wedding packages, manage their budgets, utilize a comprehensive checklist, and create guest lists with free RSVPs.
The platform’s aim is to streamline the wedding planning process, saving time and effort for couples.Combining the power of live streaming, fan engagement, and World management, this innovative software platform sets the stage for a captivating and immersive experience.

Planning a wedding can be an overwhelming and time-consuming task. Couples often struggle to find reliable and affordable wedding professionals who can bring their vision to life. The Wedding Puzzle project was initiated to address these challenges and provide couples with a convenient and user-friendly platform that connects them with reputable wedding professionals in their local area.

Team Size

2 Developers

Project Type

Custom CRM Development

Project Duration

10 Weeks

Completed Date

20-12-2024

Following

Technologies Used

We leverage a powerful combination of modern tools and platforms to deliver high-performance, data-driven, and scalable digital solutions. Our technology stack focuses on analytics, platform efficiency, SEO optimization, and social media integration to ensure measurable growth and seamless user experiences.

WordPress

For building the full backend, automation engine, and API workflows.

PHP

For structured data storage, syncing, and fast query performance.

jQuery

For front-end interactions, dynamic dashboards, and real-time UI updates.

MySQL

For campaign automation, customer sync, and external system integrations.

Our Approach

Solution We Offered

Membership Plans and Listings Association

A relational database model was implemented to associate membership plans with the corresponding listings. Each listing owner was linked to their respective membership plan through unique identifiers. This association enabled the platform to retrieve membership information and sort listings accordingly.

Optimized MySQL Queries

The development team designed and implemented complex MySQL queries to retrieve the required data efficiently. These queries utilized join operations, filters, and sorting parameters to fetch listings based on membership plan attributes. The platform could handle large datasets by optimizing the queries without compromising performance.

Sorting Algorithm

A sorting algorithm was developed to prioritize and display listings based on membership plans. The algorithm considered factors such as membership type, status, and additional sorting parameters like rating or popularity. This ensured premium members received enhanced visibility, helping users identify and choose wedding professionals based on their membership type.

Functions for Data Calculation

The development team created functions to calculate relevant data to facilitate accurate sorting and display of membership-based listings. For example, functions were designed to calculate the rating of a listing based on user reviews, the duration of membership, or the number of completed projects. These functions contributed to the overall ranking and visibility of listings.

Project Goals

01. All-in-one wedding planning services.

I Built a unified CRM allowing leadership to manage operations for Hales AC, Abraham AC, and Climate Control Services seamlessly while keeping data fully segregated and secure.

Automated technician job assignment processes, bio-sharing, and review-request workflows to eliminate manual tasks and improve customer transparency.

Implemented automated email/SMS workflows and integrated GoHighLevel CRM to re-engage inactive customers and improve long-term retention.

Integrated analytics dashboards and Power BI visualizations to help management track technician performance, customer satisfaction, campaign results, and ROI trends.

  • All-in-one wedding planning services.

Challenges We Faced

Membership-Based Listing Prioritization

One of the primary challenges during the development of WeddingPuzzle was implementing a system that could sort listings according to the membership plans of wedding professionals. The platform needed to ensure that higher-tier members received better visibility compared to basic members.

Complex Sorting Logic Implementation

Creating a dynamic sorting mechanism was technically demanding. The system had to evaluate multiple factors such as membership type, subscription status, and expiration dates to determine the correct order of listings in real time.

Fair Visibility Distribution

While prioritizing premium members was essential, the team also had to maintain fairness across the platform. The challenge was to balance promotional visibility for paid members without completely overshadowing standard members.

Automation Timing & Workflow Dependencies

Coordinating bios, SMS/email alerts, and review requests across multiple APIs needed precise validation to avoid failures or duplicate sends.

Unified Campaign Insights

Different data formats from GoHighLevel and Power BI made it hard to combine marketing spend, conversions, and retention metrics into one dashboard

Performance and Scalability Optimization

Since listing data could grow significantly over time, the sorting mechanism needed to be optimized for speed and scalability. Ensuring smooth performance while handling complex sorting rules was a critical part of the development process.

High Volume Communication Logging

Handling thousands of monthly emails, SMS logs, and technician events required a strong logging system to maintain performance and transparency.

Our Impact

The Result

By successfully overcoming development challenges, we have delivered remarkable results that have revolutionized our client’s businesses. Our innovative solution has enhanced their offerings and empowered them to thrive in today’s digital landscape. Whether a world-renowned DJ, passionate teacher, dynamic fitness instructor, or dedicated healthcare professional, our client has witnessed significant benefits that have taken their businesses to new heights.