Recovering Lost Revenue Through AI-Powered Lead Engagement on the GHL Platform

Our client, a prominent IT services provider, faced a pressing challenge: recovering revenue lost due to missed opportunities with Marketing Qualified Leads (MQLs). These leads were not converting into Sales Qualified Leads (SQLs), resulting in diminished potential revenue. Despite their success in generating leads, the gap in converting MQLs was a significant hurdle that required immediate attention.

Client Requirements

Thrive Agency required a Learning Management System (LMS) solution to create, deliver, manage, and track various courses and training programs. The LMS needed to support the following:

  • Course Structure & Assessment
    Thrive Agency requires an LMS that supports multiple lessons per course, each accompanied by a 10-question quiz. Users must have the ability to retake quizzes after three failed attempts.
  • Intuitive Course Delivery
    The platform must offer seamless access to courses, tutorials, and guides. A user-friendly interface should ensure an engaging and efficient learning experience.
    • Automated Email Notifications
      To enhance user engagement and course management, the system must include automated email notifications for.
      • Course enrollment confirmation.
      • A reminder 10 days before course expiration.
      • A final notification upon course expiration.
  • Subscription & Course Management
    A flexible subscription system must be integrated, offering a one-month subscription model. The system should automate notifications for subscription start, expiration reminders, and course completion updates.
  • Progress Tracking & Reporting
    The LMS must provide detailed analytics to track.
    • User engagement, course progress, and completion rates.
    • Quiz performance and team progress.
    • Course purchases and overall effectiveness.

This LMS will serve as the foundation for Thrive Agency’s e-learning initiatives, ensuring a structured, efficient, and data-driven learning experience.

Challenges We Faced

  • Implementing the Quiz Section
    Our client wanted each course to include a 10-question quiz at the end of every lesson. To meet this requirement, we developed custom functionality and integrated the necessary plugins. Plus, Thrive agency requested a quiz retake feature with a time limit. 
    To enhance user control, we implemented an admin-approved retake request system, allowing users to request a retake and enabling admins to approve or deny these requests.
  • Course Expiration Reminder Emails
    The client needed an automated email system to remind users 10 days before their course expired. The main challenge was collecting real-time data on active course subscribers, which proved time-consuming. Once the data was retrieved, we simplified the process by scheduling emails based on the course assignment or subscription date, ensuring timely notifications.
  • Button Functionality in the Quiz Section
    Another challenge was implementing button placement options in the quiz section. The client required flexibility in positioning buttons at the top, bottom, or left of the interface. Our team tackled this by applying custom development methods, allowing precise control over button placement for an improved user experience.


Key Features of an LMS:

-Custom Course Structures –  

                                              Organize content into lessons, modules, or chapters.

-Multi-Format Support – Incorporate text, images, audio, video, and SCORM/XAPI-compliant content.

Certifications in an LMS

Certifications offer proof of skill acquisition and course completion, enhancing motivation and credibility. Key features include:

  • Automated Certification: Digital or printable certificates generated upon course completion.
  • Custom Branding: Personalized certificates with logos, signatures, and unique identifiers.
  • Expiration & Renewal: Some certifications require periodic renewal for validity.
  • Integration with Professional Bodies: LMS platforms can align with industry-recognized certifications, boosting learner credibility.

Assessments & Certifications

Assessments and certifications are vital in a Learning Management System (LMS) to ensure comprehension and recognize achievements.

Assessments in an LMS:

How we Helped?

Our team of dedicated developers collaborated with Thrive Agency to understand their project’s requirements. Supreme Technologies played an important role in developing and implementing a comprehensive e-learning platform. Here’s what we did:
System Development and Integration

  • LMS Platform Creation: We developed a custom LMS tailored to Thrive Agency’s needs, focusing on their courses.
  • Course Management System: Implemented a robust system for creating, organizing, and delivering multiple courses with various lessons.
  • Quiz Functionality: Built a quiz system with 10 questions per lesson, including a ‘Retake Quiz’ option after 3 attempts.
  • Subscription Process: Integrated a subscription system for 1-month course assignments.

Email Notification System: Set up automated email notifications for course assignments, expiration warnings, and course completion.

Custom Features and Functionality

  • Progress Tracking: Our team of developers implemented tracking and reporting features for user engagement, course completion rate, and quiz performance.
  • Team Reporting: We developed team reporting capabilities to check group progress and performance.
  • Purchase Tracking: At Supreme Technologies, we created a system to log and report the date and time of course purchases.

Project Management and Support

We Established An LMS, Integrated Quizzes, Button Functionality, And Progress Tracking For Thrive Agency

  • Collaborated with our client to know the process of their project.
  • Developed LMS, incorporated quizzes, added custom features and more.

Result

In partnership with Thrive Agency, Supreme Technologies provided a seamless platform for delivering courses, quizzes, and retake options, while also offering automated subscription processes and email notifications. 

The integration of detailed progress tracking and reporting allowed our client to monitor user performance, enhancing course offerings and user engagement. This custom solution streamlined Thrive Agency’s e-learning capabilities, leading to higher user satisfaction and improved operational efficiency.